Microsoft plans to tap smart TVs, streaming devices for Xbox games

Stock Markets26 minutes ago (Jun 10, 2021 09:40AM ET)

(C) Reuters. FILE PHOTO: Head of Microsoft Xbox Phil Spencer speaks during the Microsoft Xbox E3 2017 media briefing in Los Angeles, California, U.S., June 11, 2017. REUTERS/Kevork Djansezian/File Photo

By Supantha Mukherjee

STOCKHOLM (Reuters) – Microsoft (NASDAQ:MSFT) said on Thursday it was working with global TV manufacturers so that gamers can play Xbox games through internet-connected televisions without any extra hardware other than a controller.

Xbox is also building its own streaming devices for cloud gaming to reach gamers on any TV or monitor without the need for a console.

The company, which launched two models of its Xbox gaming consoles last year, has also been focusing on developing its cloud gaming service to attract casual gamers with the promise of cutting ties to the living room.

Game Pass, a $9.99 per month subscription service with titles such as “Alien Isolation” and “Gears 5”, can be played on Xbox consoles, Android devices and PCs, and is seen as a weapon for cutting into the dominance of rival Sony (NYSE:SONY)’s PlayStation platform.

“With Game Pass coming to the browser, the value of the subscription is going to transcend from the console to the PC to mobile,” Chief Executive Satya Nadella said in a pre-recorded video.

“I am looking forward to how we continue to invest in Game Pass, to add more content and bring the service to even more geographies,” he said.

Cloud gaming through Xbox Game Pass Ultimate, available in dozens of countries, will be launched in Australia, Brazil, Mexico, and Japan later this year.

Xbox, which is exploring new subscription offerings for Game Pass, is also working with telecom companies to allow consumers to buy both a console and Game Pass for a low monthly price, rather than spending money up front.

Gaming has received a boost since the beginning of the pandemic as over half of gamers in North America and Western Europe spent more time gaming, according to a report by gaming analysis firm Newzoo.

Xbox plans to release at least one new, first party game into Game Pass every quarter, as more than 23 studios worldwide are creating games for the platform.

“We will unlock the ability for anyone on the planet to enjoy the gaming experiences that relatively few have had the access to before,” said Phil Spencer, head of Xbox.

Microsoft plans to tap smart TVs, streaming devices for Xbox games

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.

Related Stories

Discover

Israel’s Knesset convenes to vote on new government that...

World39 minutes ago (Jun 13, 2021 09:26AM ET) 5/5 (C) Reuters. FILE PHOTO: Israeli Prime Minister...

Fed meeting looms for stocks as inflation worries collide...

(C) Reuters. FILE PHOTO: A Wall Street sign is pictured outside the New York...

Toshiba changes board nominees as two step down in...

Stock Markets1 hour ago (Jun 13, 2021 08:40AM ET) (C) Reuters. FILE PHOTO: The...

With Trump gone, NATO wages war on climate threat

3/3 (C) Reuters. FILE PHOTO: U.S. Army M1A1 Abrams tanks attend NATO enhanced Forward Presence...

Precious Metals & Energy – Weekly Review and Calendar...

(C) Reuters. By Barani Krishnan Investing.com -- Inflation is here and the conventional wisdom is...

Putin says Russia would accept conditional handover of cyber...

Economy3 hours ago (Jun 13, 2021 06:30AM ET) (C) Reuters. FILE PHOTO: Russian President Vladimir...

Popular Categories